Lucky is a mock children’s clothing brand that is environmentally conscious and dedicated to reducing fabric waste. Lucky doesn’t just offer second-hand clothing; a big part of Lucky’s appeal is that they patch up torn clothing as well.
MISSION STATEMENT: “At LUCKY, we provide high-quality recycled and upcycled children’s clothing and toys to environmentally conscious families. Our goal is to reduce material waste caused by overconsumption. By fostering neighborhood community and encouraging donations, LUCKY offers affordable options for parents who want to make a positive impact on our planet.”
Using the typeface ‘Trevor,’ a lucky ladybug mascot, a milky color palette, and stitching as a motif, I created the brand identity for Lucky. The guidelines below outline the different uses and Dos and Don’ts of Lucky’s brand assets.